CEO of Southwestern Family of Companies
and Southwestern Consulting | Author |
Behavioral Specialist



CEO of Southwestern Family of Companies and Southwestern Consulting | Author | Behavioral Specialist

Learn More About Dustin Hillis


Leading the Vision and Strategy

As Chief Executive Officer, Dustin Hillis is leading the vision and strategy to make Southwestern Family of Companies the most impactful privately-owned company worldwide. In the first 2 years of being CEO we have improved our cash position by over $19mm compared to last year. We have improved from a loss of -$844,000 in 2017 to a profit of over $6,605,000 in 2019.

In addition to being CEO of Southwestern Family of Companies, Hillis is a Co-Founder of Southwestern Consulting, a sales and leadership coaching, keynote speaking and personal empowerment firm that helps clients around the world drive sales performance through the use of time-tested principles and proven methodologies.

He remains the President of Southwestern Coaching. With more than 100 fully dedicated Southwestern Consulting Certified Coaches operating in seven countries, the business has helped over 15,000 clients grow their incomes by more than 25 percent on average. In its first 10 years the coaching business produced over $100mm in revenue, and grew at 60 percent per year for the last 8 years before Hillis took on the role of CEO of Southwestern Family of Companies.

Record Breaker and Author

As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a profit of more than $100,000 in 14 weeks. That sales record still stands today. With a degree in psychology and experience knocking on thousands of doors, Hillis is an expert in buying, selling, management behavior and how to adapt to the way people want to be communicated with.

Hillis is the co-author of Navigate 2.0: Selling the Way People Like to Buy, and the co-creator of the sales training curriculum Top Producer’s Edge, Manager’s Edge and Executive Edge. His latest book Redefining Possible (co-authored with Ron Alford) is set to released soon.

Dustin Hillis has traveled the world to deliver keynote speeches in multiple countries including Singapore, Scotland, London, Estonia, Latvia, Lithuania, Peru, Columbia, Canada, and all across the United States. He is a regular guest teacher covering the Cycle of the Sale for business students at Vanderbilt University.​

In 2019, Hillis was named to Nashville Business Journal’s 40 Under 40 list. He’s a frequent guest on podcasts and has been featured in a variety of media outlets such as Entrepreneur magazine, Fortune magazine, The Dave Ramsey Show and Entrepreneurs on Fire podcast to name a few. Hillis is saved by grace and passionate about helping people break down barriers and coaching them to reach their God-given potential.


Redefining Possible: Breaking Belief Barriers and Creating Ultra-Performance in Sales and Leadership
Rejection. Fear. Procrastination. Burnout. Complacency. These are everyday challenges that salespeople and sales leaders have to overcome if they’re going to ever become a top performer. So how do you reach the top 1% of your profession? Is it really possible to double your income in a year? What is the difference between the salespeople who break records and everybody else? What does it really take to reach your highest potential? Dustin addresses all of these topics in his engaging and powerful presentation.
Navigate: Selling the Way People Like
to Buy

Statistically, if you’re like most salespeople, you sell very well to people who are of the same behavioral profile as you. But that also means that you are potentially missing out on as much as 75% of the rest of the population. Selling is not about treating people the way you want to be treated. It’s about treating people the way they want to be treated. Yet the vast majority of salespeople have never had any formal training on how to identify, understand, and relate to people. As a result, millions of dollars are lost in potential sales that could be easily captured with a few simple changes to the sales process.

Navigate 2.0

Selling the Way People Like to Buy

Navigate 2.0 is a fascinating look at the four primary buying and selling behavioral styles that exist in the marketplace. Based on well-researched data and behavioral science such as DiSC, Navigate gives you accurate strategies for identifying and relating to people who are of different behavioral profiles from yourself.

Where Navigate is distinct from other behavioral-profiling systems is that it offers specific and tactical strategies for how to modify your sales approach and close to increase the likelihood of a sale. This book delivers empowering insights into how the human mind works, practical advice for understanding your natural selling style, a heavy dose of the psychology behind how people like to buy, and, ultimately, the tools to adapt your natural selling style to the buying styles of others to sell the way people like to buy.



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