CEO of Southwestern Family of Companies
and Southwestern Consulting | Author |
Behavioral Specialist



CEO of Southwestern Family of Companies and Southwestern Consulting | Author | Behavioral Specialist

Learn More About Dustin Hillis


Record Breaking

As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a profit of more than $100,000 in 14 weeks. That sales record still stands today. With a degree in psychology and experience knocking on thousands of doors, Hillis is an expert in buying, selling, management behavior, and how to adapt to the way people want to be communicated with.

Break Down Barriers

In 2019, Hillis was named to Nashville Business Journal’s 40 Under 40 list. He’s a frequent guest on podcasts and has been featured in a variety of media outlets such as Entrepreneur magazine, Fortune magazine, The Dave Ramsey Show, and Entrepreneurs on Fire podcast to name a few. Hillis is saved by grace and passionate about helping people break down barriers and coaching them to reach their God-given potential.


Redefining Possible: Breaking Belief Barriers and Creating Ultra-Performance in Sales and Leadership
Rejection. Fear. Procrastination. Burnout. Complacency. These are everyday challenges that salespeople and sales leaders have to overcome if they’re going to ever become a top performer. So how do you reach the top 1% of your profession? Is it really possible to double your income in a year? What is the difference between the salespeople who break records and everybody else? What does it really take to reach your highest potential? Dustin addresses all of these topics in his engaging and powerful presentation.
Navigate: Selling the Way People Like
to Buy

Statistically, if you’re like most salespeople, you sell very well to people who are of the same behavioral profile as you. But that also means that you are potentially missing out on as much as 75% of the rest of the population. Selling is not about treating people the way you want to be treated. It’s about treating people the way they want to be treated. Yet the vast majority of salespeople have never had any formal training on how to identify, understand, and relate to people. As a result, millions of dollars are lost in potential sales that could be easily captured with a few simple changes to the sales process.

Navigate 2.0

Selling the Way People Like to Buy

Navigate 2.0 is a fascinating look at the four primary buying and selling behavioral styles that exist in the marketplace. Based on well-researched data and behavioral science such as DiSC, Navigate gives you accurate strategies for identifying and relating to people who are of different behavioral profiles from yourself.

Where Navigate is distinct from other behavioral-profiling systems is that it offers specific and tactical strategies for how to modify your sales approach and close to increase the likelihood of a sale. This book delivers empowering insights into how the human mind works, practical advice for understanding your natural selling style, a heavy dose of the psychology behind how people like to buy, and, ultimately, the tools to adapt your natural selling style to the buying styles of others to sell the way people like to buy.



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